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Every January I go through my inbox and take a good hard look at the amount of email I get. Then I let the purging begin! As the CMO of our business dashboards startup Dasheroo I'm laser-focused on what's new, what's hot and what's not, so I'm diving in on the bits and bytes for information on growing our business.
This month I started to take a look at the really great content I get on all things marketing and thought I'd share the ones that won't be getting hit with an unsubscribe.
Most of the bloggers I mention have written numerous books, way too many to list so I just focused on the blogs. Even though I've sort of categorized them, almost all of them really cross over all marketing channels.
Marketing...In General
Duct Tape Marketing - John Jantsch is the king at all things digital marketing. He focuses on great tools that small businesses need to know about, customer service, marketing messaging, referral marketing and the list goes on! We love his weekend favs.
{grow} - Mark Schaefer is an author, speaker and educator who has one of the top five marketing blogs in the WORLD. His blog focuses on all things marketing and is a must-read.
Relevance -
Chad Pollitt was named a top five content marketing thought leader and top 20 CMO influencer, and he continues to innovate by leading the emerging industry of online content promotion and distribution. He's amassed a host of great writers that deliver everything you need from digital marketing to diving into social media.
Chad Pollitt was named a top five content marketing thought leader and top 20 CMO influencer, and he continues to innovate by leading the emerging industry of online content promotion and distribution. He's amassed a host of great writers that deliver everything you need from digital marketing to diving into social media.
Chris Brogan - Chris is the CEO of Owner Media Group, his posts are all things marketing, sales and business in a fun, interesting, captivating way. In general they just are super fun to read. I always get something from his posts!
Likeable Local - We love Dave Kerpen's marketing blog. He publishes interesting articles on brand management, podcasts, videos, social media especially for growing local businesses.
All Things Social
Social Media Examiner - Michael Stelzner and team have by far one of the best places to go for which tools to use for specific social networks, in-depth how-to guides for just about everything social media and it is all written by the experts. They also publish an awesome and extremely useful annual report on businesses using social media.
Social Media Today - The world lost Robin Carey, the fearless leader and founder of Social Media Today in late 2015. She started SMT in 2007 when no one was looking at using social media, let alone for business. That publication is awesome, they get great contributors that are thought leaders in all things social media.
Social Media Delivered - Eve Mayer is known as the "LinkedIn Queen" and she is the CEO of Social Media Delivered. Her awesome blog offers you a bit of everything social media marketing related.
Razor Social - Ian Cleary is THE expert on all tools related to marketing. His blog is a must read to find out the real deal on the thousands of tools available today and he breaks down what you need and why.
Content Marketing
Convince and Convert - Jay Baer's blog covering all things content marketing is just awesome. From SEO, email marketing, social media to tactics for converting traffic, Jay covers it all.
Boom! Social - Kim Garst is a leading authority on digital marketing and specifically, social selling over the past five years. She focuses her posts on all things Twitter, Facebook and now Periscope.
Feldman Creative - Barry Feldman is just awesome at content marketing and SEO and he's a true genius when it comes to creative headlines and messaging the grabs attention. He also has a must-see podcast called Content Matters.
SEO
Orbit Media Studios - Andy Crestodina is a true expert on web design, content marketing and SEO. At Dasheroo we love when he writes about using analytics to improve your rankings!
Neil Patel - Follow this guy on his journey to 100,000 monthly visitors using SEO. His blog is a clever timeline of all of the actions he's taking on his site to rank, get visitors and convert them. You'll learn a lot.
Google Adwords
Wordstream - If you're doing anything Adwords related, this is the place to go. Larry Kim is a genius at making the most of a PPC campaign. Most articles are about digital marketing with a slant on SEO and PPC.
Sue B. Zimmerman - She's passionate about teaching entrepreneurs and marketing professionals how to easily leverage the power of Instagram to get tangible business results. Plus she's a bunch of fun to listen to!
Jenn's Trends - Jenn Herman's blog is just awesome for finding out what's new on Instagram, offering amazing case studies for businesses using Instagram and the to-do's and the don't do's when using this social network.
Linked Into Business - Whether is what's new with LinkedIn or how to use it for your business Viveka Von Rosen knows her stuff. She is known as the "LinkedIn Expert" and speaks to executives, business owners, and entrepreneurs about the benefits of marketing with social media, and in particular LinkedIn.
Jon Loomer - This blog can't be beat for learning advanced Facebook Ads techniques. Jon has done social internally for the NBA and the American Cancer Society. He writes killer in-depth how-to's for creating, managing and measuring Facebook Ads.
Andrea Vahl Blog - Having worked at Social Media Examiner Andrea is an amazing social media strategist. Her blog digs deep into how businesses can make the most of Facebook.
Mari Smith - Often referred to as "the Queen of Facebook", Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. Check out her blog.
Ok, there's your blog reading list for marketing in 2016. Go get 'em!
